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APRIL 25th, 2026
The Cotofana Anatomy Experience: Elevate your practice through advanced cadaver dissection and injection training.
APRIL 25th, 2026
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Join Dr. Gideon Kwok and Lori Robertson MSN FNP-C once a month for a FREE livestream where we’ll discuss trending topics in the aesthetic industry, be joined by special guests who are experts in their respective crafts, and provide general insights into beginning or building your aesthetic career!

Watch or listen to our past shows in our extensive archive library below or sign up to join us for our next one - all for FREE!
Join us each month for a FREE #unfiltered webinar discussing all things aesthetics
This Month
#unfiltered AESTHETIC TALK Live - With Lori & Gideon

Is your aesthetic practice blending in with the sea of AI-generated content flooding social media? As automation takes over feeds, genuine human connection is more valuable than ever to your patients.

What You'll Learn:
  • Standing Out in the AI Sea – How to differentiate your aesthetic brand and highlight your unique culture when everyone else is relying on automated, generic content.
  • Transparent Marketing Strategies – Discover how to build trust with your patients through authentic, result-driven strategies specifically tailored for medspas and plastic surgery businesses.
  • Becoming a Patient Magnet – Learn the real-world branding and business development strategies that drive success and patient conversion in today's highly competitive digital landscape.
  • Finding Your Brand's Voice – Tap into the energy and creativity of your practice to establish an online presence that reflects your true expertise and connects with patients on a human level.
💡This episode will give you the practical insights, real-world applications, and confidence you need to market your practice authentically and build unwavering patient trust.

💥 Why Providers Are Rethinking Collagen Stimulation in Modern Aesthetics
Every injector knows the feeling - You deliver a beautiful treatment…but the lift still isn’t quite there.

What You'll Learn:
  • The Science Behind Sofwave Technology – How Synchronous Ultrasound Parallel Beam Technology targets the mid-dermis to stimulate collagen remodeling and improve skin laxity.
  • Where Sofwave Fits Alongside Injectables & Biostimulators – Understanding how energy-based collagen stimulation can complement fillers, neuromodulators, and regenerative aesthetic treatments.
  • Patient Selection & Treatment Areas – Learn which patients benefit most and how providers are treating areas such as brows, jawline, neck, and submental skin.
  • Integrating Sofwave Into Your Treatment Protocols – Practical ways to combine Sofwave with injectables, RF microneedling, and other aesthetic treatments.
  • Business Advantages for Your Practice – How adding non-invasive skin tightening can expand treatment offerings, increase patient demand, and create new revenue opportunities.
✨This episode is your blueprint for understanding how energy-based collagen stimulation is expanding the aesthetic toolbox.

💥 When Product Choice Becomes the Difference Between Good and Exceptional

What You'll Learn:
  • What differentiates next-generation HA fillers—and why it matters
  • How product performance impacts integration, movement, and longevity
  • Where Saypha® MagIQ™ fits within your current injectable approach
  • How to refine treatment planning through smarter product selection
  • The connection between better outcomes and practice growth
✨ If you’ve ever questioned whether your current filler lineup is truly delivering at the highest level—this conversation is for you.
WATCH
WATCH - The AESTHETIC iMMERSION Live - With Lori & Gideon
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LISTEN - to The AESTHETIC iMMERSION Live PODCAST - With Lori & Gideon